Fractional Product Designer
I work with growing product teams to simplify complexity, strengthen core experiences, and create clearer paths forward as products evolve beyond MVP.
Through focused product assessments, I help teams identify the UX gaps, friction points, and structural issues that make products harder to use, scale, and maintain over time.
How I Work
I work best as a trusted partner during moments when products are growing quickly and the path forward isn’t always clear. Founders come to me when they want someone who can understand the full picture, ask the right questions, and take real ownership of the problem—not just execute tasks.
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Simplify products until they’re easier to understand and explain
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Take ownership of critical flows and core experiences
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Ground decisions in research, real constraints, and user behavior
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Bring structure to design work without slowing teams down
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Establish lightweight systems that support speed
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Reduce back-and-forth through clear documentation and direction
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Help teams regain momentum and ship with fewer open questions
Endorsements
“Celina's level of professionalism throughout iterations of designs has been astonishing. She always clearly communicates throughout her process and has provided consistently high-quality designs.”
“Celina has proven to be able to go above and beyond on multiple projects operating under insane deadlines while managing and training a brand new group of designers and interns at the same time.”
“She has an eye for both small and large details that help make an interface cleaner, more intuitive, and more appealing. She’s adept at defining strategy and effortlessly guiding a team and excels at synthesizing feedback into a unified plan.”